Jon Mazza
Planning and Executing a Successful Salesforce Change Management Strategy
What is Change Management? Change management is the process of planning, implementing, and managing changes to an organization's...
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Jon Mazza
- Mar 15
- 5 min
Who Should Own Salesforce in your Organization?
Sales, RevOps…Business Systems? It's more important than ever to have a well-structured business system that effectively manages all...
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Jon Mazza
- Mar 9
- 5 min
Using BANT During the Sales and Discovery Processes to Qualify Leads and Increase Sales
What is BANT? The BANT sales methodology is one of the oldest and most widely used frameworks in the sales industry. It was first...
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Jon Mazza
- Mar 1
- 4 min
How to Create and Manage Duplicate Rules in Salesforce
Revenue leaders know how important it is to maintain accurate and reliable data in Salesforce. One critical aspect of data management is...
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Jon Mazza
- Feb 15
- 5 min
ABM vs Lead Generation Marketing
Which Approach is Right for Your Goals? As a marketer, you want to reach your target audience and drive conversions effectively. To do...
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Jon Mazza
- Feb 8
- 3 min
Why Your Salesforce Setup is Hurting Revenue
A well-designed Salesforce setup is the most underrated part of any go-to-market strategy. An improper setup could lead to lots of...
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Jon Mazza
- Jan 25
- 9 min
15 Common Salesforce Setup Mistakes and How to Avoid Them
When it comes to setting up Salesforce, many revenue teams make the same mistakes that can ultimately hinder their success. These...
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Jon Mazza
- Jan 11
- 13 min
Top Salesforce Applications for SaaS Revenue Teams
Salesforce is so much more than a CRM. It’s an incredibly powerful tool that can help revenue teams be successful in tons of ways. With a...
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Jon Mazza
- Dec 28, 2022
- 8 min
Key Metrics for Revenue Operations to Track
The Top KPIs for Each GTM Team to Add to Their Salesforce Dashboards and Why They're Important How Do You Measure Revenue Operations?...
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Jon Mazza
- Dec 14, 2022
- 4 min
How to See Long-Term Success With a Salesforce Implementation Partner
What Do Salesforce Implementation Partners Do? Salesforce implementation partners specialize in helping businesses implement and...
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Jon Mazza
- Dec 8, 2022
- 5 min
How To Get Started With a Successful RevOps Framework
Learn all about what RevOps does, the benefits you'll start to see, and how to structure a successful RevOps team.
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Nathan Stevens
- Mar 23, 2022
- 5 min
Salesforce Org Optimization
Introduction to the ins and outs of performing a Salesforce technical and functional review to discover and build your Salesforce roadmap.
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